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You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music.
The building-supplies chain is out with an offbeat new spot titled "Symphony" that's meant to illustrate the sweet, euphoric feeling home improvement can bring to do-it-yourself enthusiasts. The sweat-soaked, dust-caked jackhammerer isn't just breaking up his basement floor—he's playing along to a heavy metal drummer. The woman painting her walls bright orange isn't plugging her way through a dull chore—she's cackling her way through an eargasm, thanks to an angelic trombonist, who, in her fantasy, gets slimed Nickelodeon-style the same color as her walls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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