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The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda.
Starring comedian Nick Thune, a pair of fast-talking new spots make the case that the mini car, now redesigned, is perfect for the stuff that everyone knows Gen-Y types all love, like 1980s-inspired electro pop, colorful bicycles and moving to the Pacific Northwest (Seattle, though, not Portland).
Aimed at a ripening market for car brands, it will also do practical things like pack in the contents of your dorm room, because you, undergrad millennial, might be striking out into the world, or get you to the hospital because you, yuppie millennial, might be having your first baby, or might just get you, free spirit millennial, to yoga class, because you are in touch with your body.
It will not do some things, like predict the future, because...
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