Ad of the Day: H&M

Donatella Versace pulls the strings in an entertainingly creepy spot for her new line

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In this creepy but compelling new spot for her forthcoming line at the affordable-clothing chain, Donatella Versace plays an omniscient manipulator—using a series of cute dresses and surreal contraptions to manufacture and control a small army of pretty, bleach-blonde models. The spot, directed by Johan Renck, opens on the haute designer peering through a peephole into a gilded factory room. There, a pair of fair-haired fembots—models Lindsey Wixson and Daphne Groeneveld, looking an awful lot like vacant versions of the fashion icon herself—work a lever and valve as a machine nearby cranks out more identical blondes.

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