Ad of the Day: Hertz

A ski boot with a retractable ski? Almost sounds too good to be true

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The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.

The video below pitches SkiBrogues, a fascinating new ski boot with an ingenious retractable ski. No more lugging around those bulky skis—they quickly and delightfully fold up into the boot itself, James Bond style. And what a boot it is. Made of the finest Italian leather, it "looks really stylish in a bar, après-ski," our low-key British pitchman tells us.

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