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Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory. But Hertz is offering the next best thing—Owen Wilson, who voices the arrogant yet well-meaning sportster in Cars (and the upcoming Cars 2) and now brings his gleaming automotive pedigree (via voiceover) to the company's new global campaign from DDB, New York. The theme of the effort is "The Gas and the Brake," and it divides the universe into two types of people—those who are the gas (more aggressive, exciting, adventurous) and those who are the brake (conservative, reserved, more of a planner).
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