Ad of the Day: Guinness

Brewer takes no chances in getting blokes to the pub on St. Patrick's Day

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Do men of a certain ilk need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day? Not in my experience. However, Guinness probably figures it shouldn't take any chances. So, it has rolled out this wonderful spot in Britain just in time for the celebrated Irish holiday/booze fest this Saturday. And it sure treats men like the imbecilic sheep they are.

The spot, from AMV BBDO in London, features the impressive exploits of Roy, a border-collie sheepdog trained by one Gareth Longrass.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in