Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year's Most Lavish Spot

A Bruno Aveillan special

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This new ad for French perfume house Guerlain's Shalimar fragrance is perhaps the single most elaborate spot this side of the same director's famous Cartier commercial from last year. Say what you will about Bruno Aveillan's baroque aesthetic. No one will ever claim the guy did anything halfway.

Speaking of aesthetic choices, the spot definitely has a Russian vibe—our hero is kind of making a tundra-to-Moscow trek here, and perhaps that's appropriate given the nationality of the object of his desire, Natalia Vodianova.

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