Ad of the Day: Got Milk?

Two new spots directed by Jeff Goodby explain why milk is the drink of your dreams

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Sweet dreams are made of … milk?

According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!" dreams and loll in the embrace of a smokin' hot water nymph if you just drink milk before bed.

Short of a rubber mallet over the head, it's a tall order to help the 40 percent of Americans who suffer from sleeplessness get a good night's rest.

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