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Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents?
The same children's charity and ad agency—Fragile Childhood, and Havas Worldwide Helsinki—are now back with a follow-up alcohol awareness spot that's just as heartbreaking, though with less of an explicit horror-movie vibe.
The new PSA—which really is incredibly shot, with amazing set design and art direction—imagines a world where orphanages are reversed.
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