Ad of the Day: GoPro's Killer New Video Is About Sharing, Not Just Surfing

Photos for Instagram, too

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For years, GoPro has been synonymous with helmet-cam footage of skydiving, surfing, heli-skiing and other extreme activities that most of us prefer to enjoy by proxy while browsing YouTube and eating a cruller.

But as the technology and innovation behind the camera have evolved, so too has the company's marketing strategy. And you don't have to look any further than this new ad for the GoPro smartphone app to see how a once-quirky outdoor gadget has become a leading millennial lifestyle brand.

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