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Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade.
Getty's stock video footage provides the raw material for the Brazilian agency's new "85 Seconds" ad, which incorporates 105 clips of people doing all sorts of activities to tell a boy-meets/loses/reunites-with-girl story that spans decades of the characters' lives. Directors Joao Simi and Marcos Kotlhar and copywriter Sophie Schoenburg sifted through 4,000 videos and worked for four months on the project, a promotional piece designed to highlight the diversity and scope of Getty's image bank, which contains video footage with a combined running time of approximately two years.
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