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There's a sweet spot in Olympic advertising where the strength of the human body and endurance of the human spirit are both illustrated memorably, and equally. This new work for GE, a worldwide Olympic partner, from BBDO in New York largely achieves that balance—and will place among the more accomplished feel-good spots of the London Games.
Three new spots continue the "GE Works" platform introduced earlier this year. The first is an anthemic spot, fast-paced and thrilling, focused on how GE's advanced imaging technology reveals so much about how the body works mechanically—allowing humans to pursue something much more otherworldly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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