Ad of the Day: Gap

Brand gets real with documentaries about its 1969 denim design team

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're just the average artsy young consumer, Gap really wants you to buy its jeans.

The clothier is rolling out a major new advertising push that seeks to position Gap as an edgy but accessible purveyor of denim—eschewing the celebrity faces featured in previous campaigns and focusing instead on creative types more in the vein of the everyman. It's a new look for the brand, which shook up its marketing roster earlier this year—bringing in a new agency, Ogilvy & Mather, and new CMO, Seth Farbman—in the wake of last year's spectacularly failed attempt at a logo redesign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in