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How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course!
French Toast Crunch's "The Tiny & the Tasty" campaign from McCann New York, which premiered a year ago, returns for a second wave of spots with the rodent doing his thing. (We mean nibbling on stuff and looking awwwfully cute.)
"To keep our fans excited, we implemented the same tactic used by other daytime soap operas: Casting a celebrity guest star," James Dawson-Hollis, McCann global executive creative director, tells Adweek.
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