Ad of the Day: FreeCreditScore Hires Rhett & Link for New Ads | Adweek Ad of the Day: FreeCreditScore Hires Rhett & Link for New Ads | Adweek
Advertisement

Ad of the Day: FreeCreditScore

Rhett & Link act out your wacky suggestions for making the company's ads more entertaining

Everything's better with bubble wrap.

There may be some things that could make checking your credit score a little less boring. There are definitely a lot of things that could make watching a commercial about checking your credit score a little less boring. Not many of these things are remotely plausible, but some of them can make for amusing advertising.

FreeCreditScore.com's latest campaign from The Martin Agency features commercial kings Rhett & Link acting out ridiculous twist endings—suggested by viewers as part of a contest—to ads that would otherwise offer prosaic demonstrations of new tools on the brand's website. You can you use FreeCreditScore's "sliders"—that is to say, interactive graphs—to see how different financial actions will affect your credit rating. You can also, according to one new spot, use the sliders to instantly encase every item in your home—including you and your annoying roommate—in bubble wrap, and then embark on a wild, slightly OCD popping spree. You can also use the sliders to transform your house into an llama rodeo, or a doomsaying picnic basket. Or a science-fiction starship captained by a cat.

Of course, you can't really do any of those things with FreeCreditReport's website—except the pretty dull part about seeing how your credit score will drop if you get a new credit card or tick up if your lender raises your limit. But watching Rhett & Link play around with the less soul-sucking functionality is not without some entertainment value. Divorced as the scenes may seem from the campaign's sales pitch, they're fairly consistent with the longtime absurdity of FreeCreditScore's marketing—all those years of cheesy jingles. To that end, this campaign's random endings build on the brand's Bret-Michaels-genies-into-your-living-room spot from late last year.

The "Make a Better Commercial Than We Did" idea is, depending on your mood, charmingly self-deprecating, antagonistic or some combination of the two. Gimmicky as it is, though, it's a welcome change of pace from the warm-and-fuzzy tack of so many crowdsourcing concepts—even if, in the end, it seems rigged to produce disappointment.

CREDITS
Client: Experian/Free Credit Score
Agency: The Martin Agency, Richmond, Va.

Project Credits:
Chief Creative Officer:  Joe Alexander
SVP/Group Creative Director: Andy Azula
VP/Creative Director: Steve Sage
Associate Creative Director/Art Director: John Szalay
Senior Copywriter: Andrew Goldin
Copywriter: Justin Bajan
SVP/Managing Director: Steve Humble
VP/Executive Producer: Brett Alexander
Digital Producer: Brian Mount
Junior Producer: Caroline Helms
Print Producer: Paul Martin
Broadcast Producer: Dermot Faulds
Business Manager: Angela Payne
Account Director: Kathryn Leake
Account Supervisor: Caroline Denton 
Project Manager: Rebecca Gricus
Strategic Planner: Malcolm Venable
Associate Planning Director: Julie Runner
VP/Director, Digital Engagement: Meg Riley
Digital Planning Supervisor: Rich Santos
Digital Engagement Planner: Monisha Tripithi
Assistant Digital Media Planner: Omar Tucker

Winning “Suggest” Videos Credits:
Production Company: StudioNow
Program Director: Matthew Sampson
Executive Producer: Benjamin Tyson
Associate Producer: Tommy Wilson
Associate Producer: Ryan Parrish

Winning “Create” Videos Credits:
Production Company: Running with Scissors
Producer: Brian Creech

Website Credits:
Production Company: Modus Operandi
Executive Producer: Rhys Demery
Executive Creative Director: Min Kim
Technical Director: James Fiszer
Project Manager: Jasen Wong
Account Director: Shannon Clune

Reaction Clips Credits:
Production Company:  Trademarky
Director:  The Clyde Brothers
Producer: Mark Meyers
Post-Production Company: Running with Scissors
Producer: DeeDee Ray
Editor: Jim Vaile

Introductory Video and Re-Tagged TV Spots:
Production Company: Running with Scissors
Producer: DeeDee Ray
Editor: Jim Vaile

Contest Administration:
Company: Don Jagoda
Manager of Game Security/VP: Kim Thaw

Advertisement

Advertisement