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The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664.
Back in June, French national and former Manchester United soccer star Eric Cantona—who quit in his prime to become an actor of sorts—promised to swim the English Channel, if 10,000 U.K. consumers agreed that Kronenbourg is the "supreme tasting beer in the world."
(Although owned by Heineken, the beer is based in the northeastern French city of Strasbourg.)
Now Ogilvy & Mather has created an ad to capture exactly how Cantona followed through on his promise, though the payoff might leave Brits feeling bamboozled.
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