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One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in South Africa did this with a racing game that let people using tablet computers control cars projected on outdoor boards and buildings. Smart car in Germany did something even more immersive, organizing real-world games of Pong between actual drivers behind the wheel of actual Smart cars—moving forward and backward to play the game on a big screen.
Now, it's Ford's turn.
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