Ad of the Day: FedEx | When You Absolutely, Positively Have to Save Your Friend From Becoming a Zombie | Adweek Ad of the Day: FedEx | When You Absolutely, Positively Have to Save Your Friend From Becoming a Zombie | Adweek
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Ad of the Day: FedEx

When you absolutely, positively have to save your friend from becoming a zombie

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Like it or not, there's life in the undead yet.

Zombies are refusing to go quietly in pop culture, and so, of course, the same is true in advertising. In this new FedEx commercial from the Philippines, the savages are closing in on a convenience store, where some friends are holed up, waiting for a delivery that will supposedly help one of them, who's been bitten. In classic panic mode, they're bickering with each other when suddenly there's a rattling at the back door. What could it be?! A horrible stinking corpse come to gnaw on your gray matter? Of course, it's just the FedEx man, blissfully oblivious to the shuffling pandemonium outside and apparently privy to all secret convenience-store entrances. And he's brought the anti-virus with him! So, they can treat the pale, shivering guy with it—and if that doesn't work, they can install it on the nearest computer and really clean out that hard drive.

Zombie ads are all about the execution. The gorier and grosser, the better. A recent highlight was TBWA's Call of Duty: Black Ops Rezurrection spot—cinematic in its disgustingness. This FedEx spot is pretty good, too. Just don't try this anti-virus stuff at home. In the event of an actual zombie bite, sorry, but that leg will have to come off.







CREDITS:
Client: FedEx
Agency: BBDO Guerrero, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: David Guerrero, Brandie Tan
Creative Director: Joe Dy
Copywriters: David Guerrero, Joe Dy, Meggy de Guzman
Art Directors: Brandie Tan, Rizza Garcia, Jeck Ebreo
Account Team: Jean-Paul Burge, Katy Parr, Ombet Traspe, Iking Uy, Irene Leung
Planner: Andy Wilson
Production Company: Prodigy
Director: Tim Bullock
Executive Producer: Jonathan Samway
Producer: Serena Paull
DP: Geoffrey Hall
Post Production: Prodigy
Editor: Adam Wills
Production Design: Enzo Iacono
Sound Design: Simon Kane / Song Zu
Music: Damian de Boos-Smith / Sound Planet