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Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

Lucozade and Grey help 'find your flow'

Lucozade hopes to position itself as "an ally to busy people" rather than just a hangover aid.

No matter how menial the task, there's a unique joy in looking smooth as hell while doing it.

(Just ask this guy, if you can figure out who he is.)

U.K. energy and sports drink brand Lucozade is embracing—and claims to be empowering—such moments with its new "Find Your Flow" campaign, which seeks to get Brits thinking about the drink beyond its popular uses for hangover and illness recovery.

"You can have good days when you feel on form, then you can have bad days when you don't, the difference is energy," says Grey creative director Darren Wright. "And that's what 'Find Your Flow' is all about. It's about having the energy to get on with your everyday, to find your rhythm, to hit your stride."

In addition to the TV spot, the campaign can be found all over London in the form of empowering out-of-home messages like, "Commute like a hot knife through butter."

CREDITS

Project name: Find Your Flow
Client: Lesley Stonier, Marketing Manager, LRS
Creative Director: Darren Wright
Creatives: Alex Tizard & Jonathan Rands (OOH) / Theo Bayani & Miguel Gonzalez (TV),/ Howard Green (radio)
Account Director: Sarah Jones
Agency producer: Emma Fasson
Creative producer: Freya Thompson
Planner: Holly Clancey
Media agency: Mediacom
Production company: Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Stephen Brierley
Director: Nathan Price
Editor: Paul Hardcastle
Producer: Ben Croker
Illustrator: Crispin Finn
Designer: George Goldsack
DoP: Justin Brown
Postproduction: MPC
Soundtrack composer: Zeben Jameson, Finn Vine
Audio postproduction: Wave - Jack

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