Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

Lucozade and Grey help 'find your flow'

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No matter how menial the task, there's a unique joy in looking smooth as hell while doing it.

(Just ask this guy, if you can figure out who he is.)

U.K. energy and sports drink brand Lucozade is embracing—and claims to be empowering—such moments with its new "Find Your Flow" campaign, which seeks to get Brits thinking about the drink beyond its popular uses for hangover and illness recovery.

"You can have good days when you feel on form, then you can have bad days when you don't, the difference is energy," says Grey creative director Darren Wright.

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