Ad of the Day: ESPN's 'Decent Proposal' | Adweek Ad of the Day: ESPN's 'Decent Proposal' | Adweek
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Ad of the Day: ESPN

Real sports fans propose at games. Girlfriends aren't always happy about it

ESPN's "Decent Proposal" | Courtesy of ESPN

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Some little girls dream of being the first woman president. Some dream of being famous singers, astronauts, or writers. And then there are those little girls—and, let's face it, bigger girls—who just can’t wait to get that diamond ring.

In the latest spot in ESPN's “It's not crazy, it's sports” campaign from Wieden + Kennedy, New York, we meet one of those little girls. Stacie just can’t stop thinking about the perfect proposal. At 5, there’s a white horse. At 13, a gondola. In college, she meets a great guy. And finally, she just knows, as they prepare for a romantic getaway, it’s coming.

Unfortunately, some little boys grow up with their own ideas—especially if they’re die-hard sports fans.

“So, uh, wanna . . . ?” asks Stacie’s jersey-clad prince charming, brandishing a velvet box in the stands of Detroit’s Comerica Park as his bride-to-be’s disgust-filled face fills the Jumbotron. And with a resounding “Sure” from his lady love, at least one half of the couple’s dreams have come true. “This is how I’ve always imagined it!” shouts Stacie's new fiancé, as her blouse is soaked with beer. “Go Tigers!”

Of course, to most of the sane population, there’s no proposal more cringe-worthy than the stadium version. But for those who live, breathe, and eat team pride—at least according to ESPN’s tagline—“It’s not crazy, it’s sports.”

Good luck, Stacie.

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Credits:

Client: ESPN
Spot: "Decent Proposal"
Agency: Wieden+Kennedy, New York
Creative Directors: Brandon Henderson, Stuart Jennings
Copywriter: Eric Steele
Art Director: Eric Cosper
Producer: Nik Traxler
Account Team: Brandon Pracht, Casey Bernard, Brian D’Entremont, Mark Williams
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Head of Content Production: Gary Krieg

Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Robert Yeoman

Editorial Company: Whitehouse
Editor: Corky DeVault
Assistant Editor: Nate Katz
Post Producer: Melanie Klein
Post Executive Producer: Corina Dennison

VFX Company: Carbon
VFX Supervisor: Kieran Walsh
Flame Artists: Matt Riley, Joe Scaglione
VFX Producer: Cara McKenney
VFX Executive Producer: Frank Devlin

Music, Sound Company: KarmaGroove
Composer: Richard Wagner
Arranger: Auria Abraham
Song: “Bridal March”
Producer: Auria Abraham

Mix Company: Sound Lounge
Mixer: Phil Loeb
Producer: Gloria Pitagorsky