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Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!
The actress shifts her quirky-geek persona into high gear for a fun Buick campaign from DigitasLBi that introduces the General Motors nameplate's latest convertible, the Cascada, and also shows off some other models.
First up is a three-minute film that finds Kemper fantasizing about what it might be like to serve as a spokeswoman for the brand. "I don't even have a deep gravelly voice," she says … before practicing one that sounds like a cross between laryngitis and a belch: "B-uuu-ick!"
Ultimately, she becomes "the face of Buick mothers everywhere and their beautiful Buick families," packing an Enclave SUV with her flame-haired progeny and coining the tagline, "Buick: Eat your pancakes in luxury."
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