Ad of the Day: eBay

The auction site makes it easier to shop. But are its new ads hard to love?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're the type of oaf who can't help but interrupt your child's school play by shouting inanely from the audience, eBay will still take your money.

So says this ad, the fifth in a new series from Venables Bell & Partners for the online auction brand. The spot opens on a stage, and cuts quickly to a glassy-eyed, gaping-mouthed man, presumably a father, dozing off in the seats. The grade-school performers, wearing period costumes that evoke 19th-century westward pioneers (read: the Oregon Trail), begin to sing a vanilla rendition of "She'll Be Coming 'Round the Mountain."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in