Ad of the Day: Dow

A human train glides silently through cities, a metaphor for the company's work to make railways quieter

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Dow is all about putting a human face on its technical solutions to some of the world's problems. The company's latest spot, from Draftfcb Chicago, certainly has humanity to spare—it's clinging blissfully to the exterior of a moving train.

The point is: Dow, among its many endeavors (gluten-free bread, green rooftops, stronger turbines, etc.), is helping to make railways quieter. Thus, the train in the new spot is seen gliding silently through city and countryside, with its human cargo "Shhhh!"-ing bystanders along the way.

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