Ad of the Day: DirecTV

A fate worse than cable awaits TV viewers in Grey and director Tom Kuntz's deftly amusing ad campaign

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No, DirecTV isn't threatening to leave you in a ditch, blow up your house, fill your living room with cats, or sell your hair to a wig shop. It's just suggesting that these things might happen to you, through no fault of your own, if you were to stick with your cable provider for some inexplicable reason.

The conceit is more or less as old as language, not to get unbearably pretentious about it. For want of a nail, the shoe was lost, etc.

AW+

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