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Ad of the Day: Diet Coke

Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Diet Coke. Because it understands her.

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes." On her taste in alcohol, she once explained, "If it doesn't taste like candy or sparkles, I usually don't drink it." And when asked by Bon Appétit what was in her fridge, she said, "Diet Coke. Because it understands me." (Unlike Harry Styles! Ugh.)

T-Swift also happens to be an official "brand ambassador" for Diet Coke, and this week she released her first spot for the sugar-free cola. The ad, from Droga5 and MJZ director Fredrik Bond, recreates the artistic process of writing "22," a song from her latest album, which apparently involved a lot of journal entries, a lot of red lipstick and a lot of Diet Coke. Because Tay-Tay's message is always super-relatable, we also get to see bunch of other cool, young, Coke-drinking people singing along. (Sample lyrics: "It seems like a perfect night/To dress up like hipsters." That is not a joke.)

It's been a big month for pop stars and cola, with Beyoncé releasing her big new Pepsi ad just last week. But while it's hard to imagine Mrs. Jay-Z drinking anything but Dom Pérignon and the blood of her rivals, let alone a can of (non-diet!) Pepsi, it's actually pretty easy to picture Taylor sitting around the house and writing about ex-boyfriends in her diary while drinking cute little bottles of Diet Coke.

How else could she possibly have the energy for so many adorable photo-ops?

CREDITS
Client Diet Coke
Campaign Stay Extraordinary
Title Music That Moves

Agency Droga5 NY
Creative Chairman David Droga
Executive Creative Directors Ted Royer / Nik Studzinki
Copywriter Sophie Isherwood
Art Director Andrew Wilcox
Head of Integrated Production Sally-Ann Dale
Agency Producer Sam Kilbreth
Head of Brand Strategy Ted Florea
Brand Strategist Matt Springate
Group Account Director Steven Panariello
Account Manager Nadia Malik

Client Diet Coke
Head of Integrated Marketing Communications, Coca-Cola North America, Pio Schunker
Group Director, Integrated Marketing Content, Coca-Cola North America, Adam Hunt
Group Brand Director, Diet Coke/Coke Zero Rafael Acevedo
Director of Multimedia Production, Sarah Zehnle Traverso
Integrated Marketing Content, Coca-Cola North America
Senior Integrated Marketing Content Manager, Coca-Cola North America, Andy Deutsch

Production Company MJZ
Director Fredrik Bond
DOP Roman Vasyanov
Executive Producer Kate Leahy
Producer Line Postmyr

Editorial Marshall Street Editors
Editor Tim Thornton-Allan
Assistant Editor Phil Hignett
Producer S.J. O’Mara

Additional Editorial Union Editorial NY
Editor Sloane Klevin
Assistant Editor Andrew Doga
Executive Producer Caryn Maclean
Producer Susan Motamed

Post Production The Mill NY
Head of Production Sean Costelloe
Producer Sallyann Houghton
Flame Susanne Scharping
Color Grade Damien Van Der Cruyssen

Music Taylor Swift
Song 22 (from the album Red)
Writers Taylor Swift, Max Martin, Shellback

Sound Sonic Union
Mixer Rob McIver
Studio Manager Justine Cortale

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