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Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will deign to ingest.) In recent years, fashion icons from Jean Paul Gaultier to Lagerfeld himself have lent their talents as "creative director" of the brand. Now, to celebrate its 30th anniversary in Europe, Diet Coke is bringing in yet another world-renowned designer: Marc Jacobs.
Fortunately for the brand, Jacobs happens to be more than an insanely gifted fashion designer.
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