The scary strong ratings for AMC's The Walking Dead—we'll surely see killer numbers shortly for Sunday night's season-four premiere [UPDATE: Yep]—suggests there's very little zombie fatigue out there among TV viewers. Even zombie-themed commercials, parasitic though they may be, continue to replicate—zombie-like themselves. And luckily, some of them are actually entertaining.
This latest one, from Y&R Midwest and Tool of North America director Tom Routson, for DieHard car batteries, is a great little 70-second ride of comedy and dread. Dead car batteries, let's face it, are an age-old adversary for your typical mobility-challenged zombie evader. And indeed, here a battery sits lifeless at precisely the wrong moment.
The spot is wonderfully staged, paced and shot. But the reason it really sings goes back to the Y&R script, with a curious little story of betrayal and redemption that's neatly seeded between a man and woman fleeing the undead. The relationship takes just seconds to establish, but it gives the ending a kind of joyful energy that not many zombie ads, steeped in carnage, ever manage.
The campaign uses the hashtag #SurviveZombies and includes an offer of 10 percent off DieHard products at a zombie-themed Sears.com landing page.
Spot: "The Getaway"
Agency: Y&R Midwest
CCO: Bill Cimino
CD: Pam Mufson
CD: Jeremy Smallwood
Executive Producer: Brian Smego
Producer: Deja Von Ende
Production Company: Tool
Director: Tom Routson
EPs: Brian Latt, Dustin Callif, Oliver Fuselier, Danielle Peretz
Producer: Cindy Becker
Editorial: Whitehouse Post
Editor: Matthew Wood
Executive Producer: Dan Bryant
Producer: Laurie Adrianopoli
Visual Effects: The Mill Chicago
Original Music and Music Licensing: Beta Petrol
Sound Design and Mix: Another Country
Sound mixer: Dave Gerbosi
Addtl sound design: Matt Wood