Ad of the Day: David Bowie Serenades Arizona Muse for Louis Vuitton | Adweek
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Ad of the Day: David Bowie Serenades Arizona Muse for Louis Vuitton

Bonus harpsichord solo!

The rocker's latest stylish diversion

David Bowie is usually up for anything. And the 66-year-old rocker's latest little detour involves serenading 25-year-old model Arizona Muse at a lavish Venetian masked ball in this Louis Vuitton commercial.

Since this is a high-profile fashion ad, it's required to be exquisite nonsense. And director Romain Gavras (last seen filming Robert Pattinson for Dior Homme) more than obliges, presenting gorgeously shot scenes of outlandish characters preening and posing around Bowie and Muse, who has made quite the entrance in a hot-air balloon. The story line is inscrutable, of course, as Muse later is seen alone and departing by red-sailed boat, no doubt to pop up later in a future spot.

Things are fairly pretty entertaining in the meantime, at least, as Bowie plays a harpsichord version of "I'd Rather Be High," a song from his latest album. Somewhat comically, though, the making-of video (also posted below) has no interviews with the creators or any real insight into the making-of. It's as though these fashion ads really do have nothing to say.

The spot is a continuation of Vuitton's "L'Invitation au Voyage" campaign, which launched last November with the brand's first-ever TV spot, directed by photographers Inez and Vinoodh—in which Muse ran around the Louvre before leaving in the hot-air balloon. That spot has 20 million views on YouTube.

CREDITS
Client: Louis Vuitton
Director: Romain Gavras
Photographer: David Sims
Hair: Paul Hanlon
Stylist: Jerry Stafford
Makeup: Lucia Pieron

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