Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body switching—inhabits the kid for a few years, until he can become a star.
That, at least, is one way to interpret the cute and amusing plot line of "The Switch," Wieden + Kennedy's epic Nike film for Euro 2016.
The work is classic Nike—that familiar mix of mix of flash and humor, with loads of cameos by other pro footballers and delightful details at every turn.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in