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Planters' iconic mascot is getting to be a real nut-buster these days.
Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad below, sealing the dude in a glass chamber and tempting him with snacks to test Planters' "craveability."
That's one sadistic nut!
Developed by Leo Burnett, the "Irresistibly Planters" campaign rolls out on TV early next week. It focuses on taste after years of Planters ads spotlighting the nutritional attributes of peanuts.
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