Ad of the Day: The Cosmopolitan Las Vegas Assaults Your Senses

A new chapter in the country's most provocative hotel campaign

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Loud. Sexy. Aggressive. Claustrophobic. These aren't characteristics you would normally associate with hotel advertising. But then, The Cosmopolitan of Las Vegas has never done things by the book.

The luxury Vegas property, which opened in 2010, made a splash right out of the gate with a provocative campaign from Fallon with the theme, "Just the right amount of wrong." The decadent, buzzed-about launch spot hinted at all sorts of curious misbehavior happening inside the Cosmopolitan—slyly tempting an adventurous psychographic of people seeking experiences, not just amenities, to finish the stories with a visit.

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