Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Patience is not his virtue

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Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned to love a little star power, beginning with Samuel L. Jackson and Zooey Deschanel in 2012.

Now, the latest iPhone 6 spot from TBWA\Media Arts Lab stars a beloved nonhuman celeb: Cookie Monster from Sesame Street, who chats with Siri—and uses the phone's timer and plays music, hands free—as he waits, agonizingly, for some cookies to bake. 

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