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Soccer and soda bring people together despite violent and bitter political conflicts, says a new ad from Coca-Cola.
2014 is Bosnia and Herzegovina's first time playing in the World Cup, and Coke is celebrating with a two-and-a-half minute video that tells the story of Bubamara, a Sarajevo soccer school for teens that was formed more than 20 years ago in the midst of the Bosnian War.
The school's founder, ex-pro soccer player Pedrag Pasic, played for Yugoslavia's team at the 1982 World Cup, well before the state's infamously brutal fragmentation into smaller republics—including Bosnia and Herzegovina—began in the early 1990s.
In 1993, even as Sarajevo was under siege, Pasic started Bubamara.
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