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How do you say the word grey in a dozen languages?
It doesn't really matter. What matters is that Coca-Cola is here to save you from your drab urban existence with a bright red truck filled with bright green grass.
In this new Coke ad from Wieden + Kennedy in Amsterdam, the truck rolls out the turf in unexpected places like a concrete square, filling it with color. "A pop-up park!" said some marketing person, somewhere.
If you are a thin, happy millennial, or otherwise young and appealing, you are invited to kick off your shoes and do toe curls on the grass.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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