Ad of the Day: Coca-Cola

Could the soda maker possibly 'Open happiness' between India and Pakistan?

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Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course.

The brand today launched the latest video in its "Open happiness" campaign. The three-minute spot from Leo Burnett showcases a pair of connected vending machines that Coke and the agency set up in India and Pakistan. Each vending machine featured a webcam and a giant touchscreen monitor. Passersby could grant free sodas to the people on the other side of the digital window—but only if both parties participated in a series of simple joint activities, like touching their hands to corresponding places on the screen, drawing concurrent peace signs, and dancing with each other.

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