Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the Future

There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater room, a car-racing room, a zero-gravity room and a room with jets that detaches and flies around the neighborhood. Cisco, working with Goodby Silverstein & Partners, just did something a bit similar, enlisting an interior designer, a space explorer, an astronautics professor and a travel expert to imagine what a space hotel might look like in a future age of galactic tourism. The experts used Cisco Spark—a set of team messaging, online meeting and whiteboarding tools—to brainstorm during the project. Then GS&P made a short film about it, as well as an immersive 360 video tour of the hotel, including the lobby, bedrooms, dining area, observation deck and zero-G swimming pool. Check out the 360 experience here: And the short film here: "Late last year, both President Obama and Elon Musk announced plans for a trip to Mars, so this idea doesn't seem that far fetched," says Will Elliott, associate partner and creative director at GS&P. "Our new campaign shows how Cisco Spark helps teams turn big ideas, such as the galaxy's first space hotel, into reality." "What's really interesting is today's technology is enabling the move from fiction to fact," adds David Barnhart, a professor of astronautics and one of the Space Hotel collaborators. "We are all wanderers and explorers, and now it's time for us to look outside to space." The other collaborators were Nicole Hollis, an interior designer; Anousheh Ansari, the first female private space explorer; and Brian Kelly, founder and CEO of The Points Guy. Though clearly a bit outlandish as way of selling collaboration software, the Space Hotel is undeniably cool. The food ceiling, in particular, is a step up from your usual continental breakfast. And the observation deck is pretty awe-inspiring, too (particularly given the apparent lack of other guests to crowd your space). The work continues Cisco's "There's Never Been a Better Time" campaign, introduced last May. "The platform's perpetual optimism fuels Cisco's drive to make formerly outlandish ideas, like a space hotel, reality," the brand says. CREDITS Client: Cisco Agency: Goodby Silverstein & Partners Co-Chairman: Rich Silverstein Chief Creative Officer Margaret Johnson Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Maggie Bradshaw Copywriter: Jonathan Pelleg Associate Design Director: Angie Elko Art Director: Aaron Dietz Copywriter: Mandy Dietz Executive Producer: Hilary Coate Sr. Producer: John Riddle Account Director: Tanin Blumberg Account Manager: Chris Nilsen Account Manager: Sam Thayer Brand Strategy Director: Mike Ronkoske Brand Strategist: Nora Alibhai Business Affairs Manager: Anna Diokno Project Integration Director: Mallory Frye Production & Post: Gentleman Scholar Director: William Campbell Director: Will Johnson Director of Photography: Tom Banks Executive Producer: Jo Arghiris Head of Production: Rachel Kaminek Sr. Producer: Jake Hibler, Kirsten Noll Music/Sound Design: Yessian CCO: Brian Yessian Head of Production: Michael Yessian Executive Creative Director: Andy Grush Executive Producer: David Gold Sr. Producer: Katie Overcash Composer: Marc Jacobs, Daniel Johnson Sound Design: Jeff Dittenber, Benjamin Lantz Audio Mixing: Lime Studios, Rohan Young —Ad: "Cisco Spark: 360 Space Hotel Tour" Agency: Goodby Silverstein & Partners Co-Chairman: Rich Silverstein Chief Creative Officer Margaret Johnson Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Maggie Bradshaw Copywriter: Jonathan Pelleg Associate Design Director: Angie Elko Art Director: Aaron Dietz Copywriter: Mandy Dietz Executive Producer: Hilary Coate Sr. Producer: John Riddle Account Director: Tanin Blumberg Account Manager: Chris Nilsen Account Manager: Sam Thayer Brand Strategy Director: Mike Ronkoske Brand Strategist: Nora Alibhai Business Affairs Manager: Anna Diokno Project Integration Director: Mallory Frye Production & Post: Gentleman Scholar Director: William Campbell Director: Will Johnson Executive Producer: Jo Arghiris Head of Production: Rachel Kaminek Sr. Producer: Jake Hibler Sr. Producer: Kirsten Noll Technical Director: Tim Hayward Designer: James Levy Designer: Paul Kim Designer: Juan Carlos Cuadra 3D Animator: James Lane 3D Generalist: Bill Maloney 3D Generalist: Kevin Lim 3D Modeler: Travis Mangaoang 3D Modeler: Mike DuPree Lighter: Erick Schiele Lighter: Patrick Surace Lighter: Robin Kim Lighter: Paul Hargrave Compositor: Ryan Kaplan Compositor: Rachel Choi Compositor: Steven Escarcega Compositor: Hector Cabrera Music & Sound Design: Yessian CCO: Brian Yessian Head of Production: Michael Yessian Executive Creative Director: Andy Grush Executive Producer: David Gold Sr. Producer: Katie Overcash Composer: Nathan Padgett Composer: David Voyzey Composer: Dan Zank Sound Design & 360 Binaural Audio Mix: Jeff Dittenber Sound Design: Weston Fonger 360 Binaural Audio Mix: Scott Gatteno

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Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the Future

GS&P enlists group of experts to imagine galactic hospitality

Tim Nudd

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