Ad of the Day: Chrysler Calls on Hometown Hero Miguel Cabrera in Doner Spot

The road to greatness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chrysler loves a good Detroit story. (Eminem! Iggy Pop! John Varvatos!) And right now, with the Detroit Tigers battling the Red Sox in the American League Championship Series, the team's third baseman—and last year's Triple Crown winner and AL MVP—Miguel Cabrera makes for a pretty ideal hometown hero.

In "Road to Greatness," Doner's new spot for the Chrysler 300 and Town & Country, starring Cabrera, Chrysler attempts to make a connection between the hard work needed to become one of baseball's great players and the equally hard work required to make … a car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in