Ad of the Day: Chrysler

W+K's new 300 spot uses a 1917 poem by Detroit poet Edgar Albert Guest

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Chrysler started 2011 with its "Born of Fire" spot on the Super Bowl, using a defiant Eminem to insist that the carmaker and its flagship city were still in the game. Now, at year's end, the message in Chrysler's new commercial, "See It Through," is much the same, but offered up this week as a kind of  Thanksgiving grace for the gains of the year and hope for an industry and city that still have a long recovery ahead.

Gone is the in-your-face rapper, and there is none of the ruin-porn imagery usually associated with Detroit.

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