Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's a refreshingly honest Christmas ad from from Australia, in which supermarket chain Aldi acknowledges that we aren't all swimming in hugs and beautifully wrapped presents.
The stress of the holidays takes center stage in this minute-long spot by BMF, in which revelers scramble to decorate, shop, cook and otherwise get in the spirit of the season while battling time constraints and equally desperate hordes.
It's no great insight that the run-up to Dec. 25 is filled with grueling social chores, but the commercial scores extra points for packing in a range of probable headaches—like the awkward office holiday party, or the overeager child.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in