Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film

Move into gaming, too

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Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign.

In fact, it enhances the formula by adding a gaming component, too.

Like the acclaimed, award-winning "Back to the Start" campaign, the new effort, called "The Scarecrow," is another grand statement from the restaurant chain about the world of industrial food production.

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