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The Chevrolet Silverado: Strong enough for a man, but made for a woman, too?
For too long, truck commercials have followed the same testosterone-fueled formula, convincing generations of males that owning a pickup directly correlates to a higher level of virility and respect. But in the process, automaker have all but written off a criminally underserved demographic: the truck-loving ladies of America. (And yes, dudes, they exist. According to Leo Burnett in Detroit, 15 percent of truck owners are female.)
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