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When you watch an Ikea ad, you can generally expect one of two groups to be the target: One, style-conscious twenty-somethings looking to furnish their cramped apartment on a dime; or two, busy young families that need their coffee table to double as toy storage and a mobile workstation.
"Teddy's Speech," a spot from Ikea Australia's "Make Time for Living" campaign, fits squarely in the second category. Like so many other family-oriented Ikea ads, it stars a precocious-but-not-cutesy child (the titular Teddy, in this case), but rather than using Teddy to show how much easier life can be with the proper Ikea furnishings, the two-minute spot barely focuses on the store's offerings at all.
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