Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network.
In the most memorable of three new spots from Saatchi & Saatchi N.Y., a young couple, inspired by a Travel Channel cooking segment, venture to Chinatown and bring home a cephalopod. As you might imagine, things don't exactly go according to plan when they try the dish at home.
"It's funny how seeing a clearer picture can lead you to see the bigger one," the voiceover says, closing with the campaign's overall "Where will it take you?" themeline.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in