Ad of the Day: Carl's Jr.

If machines can't eat it, machines shouldn't make it, says D&G spot

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Last January for Absolut vodka, TBWA\Chiat\Day and director Spike Jonze (Being John Malkovich, Adaptation) created a 30-minute short film that revolved around humanized robot themes including robot loneliness, robot love, and robot dismemberment. Now, David & Goliath is out with a new commercial for Carl's Jr. (directed by MJZ's Rocky Morton) that draws on similar motifs, sans romance but adding some slapstick into the mix. The Carl's Jr. work wasn't an intentional parody of the TBWA spot, according to Jason Karley, one of the D&G creative directors on the spot.

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