Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad | Adweek Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad | Adweek
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Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad

Antoine Zombé shows there's life in the old genre yet

A friendly fellow turns to the dark side, where he belongs.

A lot of U.S. zombies don't get the chance to see things through the eye holes of their neighbors to the north, mostly because of the constant and distracting craving for brains.

The Canadian Film Fest, which opens Thursday in Toronto, rectifies this with the amusing spot below from JWT that shines a light on the challenges facing Canadian zombies—namely, that they're too nice for the movies.

The spot is sprinkled with the usual softball tropes about Canuck culture, but with a twist. Antoine Zombé isn't an overly apologetic Canadian actor; he's actually undead.

Zombé's journey to fame did not come easily. "Ugh, Canadians" he would hear. "Less polite Canadian, more zombie!"

This kind of feedback could be discouraging and lead a corpse to less noble ways of making a living. But not Zombé. He finds success in the cinema after harnessing his "one true advantage"—that he is an actual zombie.

After this, the flood of hits is nonstop. Classics such as "Rest in Pieces," "Raging Zombie" and "Eating Private Bryan" are only a few films in this decorated thespian's canon.

What have we learned? No matter where you're from, just be yourself—even if yourself is undead. So crack open a Molson and enjoy, hosers.

CREDITS
Client: Canadian Film Fest
Agency: JWT Canada
Chief Creative and Integration Officer: Brent Choi
Senior Vice President, Creative Director: Ryan Spelliscy
Executive Creative Director: Jim Wortley
Associate Creative Director: Colin Winn
Producer: Shelby Spigelman
Production Company: Spy Films
Director, Cameraman: Jonathan Bensimon
Executive Producers: Stephanie Walker-Wells, Marni Luftspring, Carlo Trulli
Line Producer: Jason Aita
Editing: Married to Giants
Editor: Graham Chisholm
Postproduction: Tricia Hargoiles, Steve McGregor of Alter Ego
Music: Tom Westin, Dave Sorbrara of Grayson Matthews
Talent: Ian Matthews as Antoine Zombé

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