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Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an element of adrenaline-pumping excitement that makes you want to go out and buy those damn sneakers—so you, too, can perform like a well-toned pro.
Unfortunately for brands like Callaway, golf is tear-inducingly boring. (I feel comfortable making that statement given my brief flirtation with the sport, circa age 13.)
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