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Ad of the Day: Call of Duty: Black Ops Rezurrection

Finding new and more disgusting ways of destroying the undead

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What is it about zombies that's so damn funny? Their stupidity? Their facial expressions? The way they drag themselves across the land, driven by that sad, passionate hankering for human flesh?

Whatever it is, it's played to the hilt in this disgustingly amusing two-minute spot from TBWA\Chiat\Day (working with The Ant Farm and MJZ director Rocky Morton) for Call of Duty: Black Ops Rezurrection, the final chapter in the Activision game franchise's zombie saga. The setting is a comic advertising staple—the test-lab facility—only here the scientists are working tirelessly not to create a better condom or Cheeto but to find optimal ways of surviving and destroying the undead. They're getting pretty good at it, too. One creature gets shot with some sort of laser, and promptly expands and explodes. Another is forced to run on a treadmill, fruitlessly pursuing a dangling brain in some sort of parallel-universe Gatorade experiment. (He eventually gets his lunch, due to poor planning by one of the scientists.) One of the game's new modules involves zombies on the moon—and so the scientists are re-creating those conditions in the lab. "What we're doing here is something special—getting to know zombies inside and out," says the deadpan voiceover, as a janitor slips while wet-vac-ing scattered zombie parts. "We're seeking answers to questions like, 'How do zombies explode when there is no air?' 'How does the vacuum of space affect the zombies' appetite?' We're constantly developing more advanced weaponry and innovating zombie-defense methodology." The results are impressive, as seen in the snippets of gameplay toward the end of the trailer.

You can notoriously play zombies both ways—for shocks or for laughs. This spot triumphantly does both. A truly rotten success.



CREDITS:
Client: Activision
Game: Call of Duty: Black Ops Rezurrection
Spot: "Zombie Authority"
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Bill Roden
Art Director: Travis Swingler
Copywriter: Daniel Sanders
Head of Production: Richard O'Neill
Executive Agency Producer: Anh-Thu Le
Senior Agency Producer: Jeff Yee
Agency Producer: Chris Spencer
Group Account Director: Peter Bracegirdle
Account Director: Mike Parseghian
Account Executive: John Moloney
Account Executive: Erik Wade
Assistant Account Executive: Rohit Bal
Group Planning Director: Oke Mueller
Senior Planner: Natalie Puccio
Senior Digital Strategist: Zack Jerome
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Jill Durand
Senior Broadcast Traffic: Jerry Neill
Production Company: MJZ
Director: Rocky Morton
President: David Zander
Senior Executive Producer: Jeff Scruton
Line Producer: Mark Conley
Postproduction: The Ant Farm
Co-President: Rob Troy
Creative Director: Scott Carson
Editor: Scott Grayson
Producer: Jonathan Wright
Associate Producer: Aaron Fenn
Visual Effects: Eight VFX
Executive Producer: Shira Boardman
Postproducer: Marsi Frey
Lead Artist: Phillip Ineno
Color: CO3
Colorist: Stefan Sonnenfeld
Online: Therapy
Lead Artist: Wren Waters
Postproducer: Allegra Bartlett
Sound Design: Johannes Hammers, Hammers Project
Sound Mix: Jeff Levy, Margarita Mix