Ad of the Day: Call of Duty: Black Ops Rezurrection

Finding new and more disgusting ways of destroying the undead

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What is it about zombies that's so damn funny? Their stupidity? Their facial expressions? The way they drag themselves across the land, driven by that sad, passionate hankering for human flesh?

Whatever it is, it's played to the hilt in this disgustingly amusing two-minute spot from TBWA\Chiat\Day (working with The Ant Farm and MJZ director Rocky Morton) for Call of Duty: Black Ops Rezurrection, the final chapter in the Activision game franchise's zombie saga. The setting is a comic advertising staple—the test-lab facility—only here the scientists are working tirelessly not to create a better condom or Cheeto but to find optimal ways of surviving and destroying the undead.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in