Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There are things that would seem to transcend the need for advertising: sunshine, friendship, happiness … cheese. Because cheese is the best, right? If you don't enjoy cheese, there's probably something wrong with you. (And don't use that "lactose intolerant" excuse—you'd be eating cheese if you could.) But it turns out certain places want you to eat only their cheese (or ice cream, yogurt, milk, etc.), and they're willing to shell out for the win.
The latest installment in the so-called "dairy wars" comes from California, which has brought back its famous talking cows from Deutsch LA for a new campaign pushing the Real California Milk and Real California Cheese brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in