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Ad of the Day: Budweiser

Brand partners with Will.i.am on a vinyl magazine ad you can play on your turntable

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You know vinyl is making a comeback when advertisers jump on the bandwagon. Still, Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch.

To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable. Client and agency (Agência Africa São Paulo) claim this is a first, although that's wishful thinking—they're banking on people not actually remembering the '70s, when playable page-size vinyl was packaged inside music magazines quite often. Still, kudos to Bud for being the first brand to bring it back. (And grudging kudos to Will.i.am, who seems to have never met a brand he didn't want to endorse.)

Now, who's up for releasing some new TV spots on VHS?



CREDITS
Client: Budweiser
Agency: Agência Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Rodrigo Saavedra, Vico Benevides
Art Director: Vico Benevides, Rafa Oliveira
Copywriters: Marcio Juniot, Henrique Martins