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Budweiser is known as an all-American brand. But of late, it's found a sweet spot north of the border.
Budweiser Canada has harnessed Canadian pride—more specifically, Canadian pride about hockey—to deliver a couple of interesting marketing ploys recently. First, in February, ad agency Anomaly orchestrated a Budweiser stunt in Port Credit, Ontario, surprising two recreational hockey teams by filling their empty stadium with fans, cheerleaders and sportscasters, giving the feel of a pro game. (Footage from the event aired during Canadian coverage of the Super Bowl.)
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